A billion-dollar category. No incumbent. No competition. Already live.

The TAM is not theoretical.

There are approximately 50,000 hospitality venues in Australia alone. Every single one runs commercial kitchen equipment. The average commercial kitchen runs between 20 and 80 items of equipment. At a conservative mid-point of 40 IUMs per venue, the Australian addressable IUM count exceeds 2 million items.

That is the starting market. The same equipment management gap exists in every major hospitality market globally — New Zealand, the UK, the United States, Canada, Singapore, the UAE. The category is not Australian. It is global. Australia is the proof-of-concept.

And unlike the platforms that solved staff, produce, and customers — this category has never had a solution. There is no incumbent to displace. There is no existing customer base to poach. The category is being created. Matrix Mate is creating it.